what’s included?

vision & clarity prompts

Think deeper than “What’s your mission?” These are the questions I ask real clients to uncover their voice, values, and vibe.

common mistakes to avoid

Branding pitfalls that make businesses feel off, and how to fix them fast.

moodboard starter template

A Canva-friendly guide to map out your visual direction (no design degree required).

this is for you if...

• You're launching something new and want to do it right

• Your brand feels unclear or inconsistent

• You're DIYing and feeling stuck, or planning to hire a professional soon

• You want a smart, stylish starting point

• You’re looking for more than a generic worksheet

5 prompts, 3 branding mistakes to avoid, and a visual moodboard template
to help you get clear and confident in your brand direction