Branding process for small businesses: brand strategy, identity design, and messaging framework
the process
This is not a volume business. I work with a small number of clients at a time to give each project space for creation and development. If you’re looking for a quick, transactional, templated fix, this probably isn’t the right fit.
Every project looks different, but most follow a similar rhythm:
Before we work on visuals, we figure out what we’re building by getting a deep understanding of your voice, values, and offerings. Who are your people? What role does your brand play in their lives? Everything depends on this clarity.
Once we are in the design stage, we’re thinking about how everything looks, but also how it works. We build a visual language to tell your story and attract your people.
During the whole process, you are as involved as you want to be.
the clients
Because I take on a limited number of projects, each one gets the attention it needs. I work best with founders and teams who are thoughtful, open, and ready to invest in what they’re building.